Indigenous-owned enterprises have a certain endowment that not only pleases the senses but also deeply touches the heart. This is accomplished by offering the finest quality of goods and services that positively affect the community as a whole through these companies. One such business and an upcoming brand is Wildcraft, a premium yet natural skincare brand founded by Laura Whitaker.
Humble Beginnings to Skin Care’s Healing Solutions
Whitaker’s upbringing in the lap of nature and Indigenous heritage drove her to design a proprietary combination of time-tested Indigenous skin care products and share them with the world at the most legitimate prices – the consequence? These products were an instant hit! The reason is that not only are these products natural, but they’re free from harmful toxins or chemicals that have long-term adverse effects on human skin. What’s the best part about Wildcraft’s products? They’re completely handmade, and the brand takes pride in its artisanal approach.
From Nature’s Cradle to Toronto
Wildcraft has come a long way from its origins in a Toronto kitchen to become a leading provider of an all-natural, relatively affordable skincare line. When Laura arrived in Toronto, she was shocked by the exorbitant pricing of natural skincare products, so she started making her own with raw materials to save money. Having found success with natural skincare, she wanted to help others by sharing her knowledge.
Challenges in Scaling a Handmade Business
As the business evolved, Laura encountered difficulties in growing while preserving authenticity. The divide between mass-produced goods and artisanal creations was something she set out to address. Wildcraft’s goal of making natural skincare affordable added to the complexity of its recipe. Despite the challenges, she remains committed to the handmade aspect of her products, with every batch made by hand in their Toronto studio.
A Bright Future Awaits
Wildcraft is at a pivotal juncture in its history as a brand. The business has invested great time and energy into developing its resources, researching and creating potential products, and establishing an online presence. With a strong belief in the power of connecting to nature, the brand continues to strive to provide natural and affordable skincare products to as many people as possible. With all these successes and milestones, it is no wonder that Wildcraft is a testament that with hard work, determination, and a passion for one’s craft, great things can be achieved.
You don’t need to spend a fortune to maintain a certain lifestyle standard or take good care of your skin. In fact, it is very much doable and affordable; all you have to do is look for the right products. To equip yourself with better knowledge of natural skin care products, explore Wildcraft’s official website https://wildcraftcare.ca/.
Skin is the largest organ of the human body, and learning about how to take care of it is a vital part of daily routine. To know more about such lifestyle products or brands that are all-natural and toxin-free, subscribe to Indigenous SME Business Magazine. For the latest updates, follow our Twitter handle @IndigenousSme.