Anishwe : Upholding The Indigenous Spirit

Anishwe : Upholding The Indigenous Spirit

Anishwe was formed by Whitney Couchie and Anthony Beaucage out of a strong desire to give voice to the Anishinaabe community and their relationship with nature. 

The word “Anishwe,” which means “Anishinaabe Way,” is derived from the Nipissing language. The name Anishwe, which is pronounced “A Nish Way,” means “the spirits of the land people,” but it also has the collective meaning “we all share the land.” In addition, it means that the people live off the land and that the land and people are not separate. 

From the beginning, it was evident that the clothing brand took a hands-on approach. They cherished the concept of assisting local and indigenous artists and small enterprises. As Indigenous artisans, Anishwe is developing ways to support their families, kids, and communities by providing work and a sustainable income through an alternate form of commerce.

Proudly Indigenous 

Anishwe is proud to uphold the spirit of Anishwe alive and well within their community as they embrace and promote the natural cycle of life, the equilibrium of the ecosystems, and the interconnectedness of people and the land.

Growing up, Whitney, the originator and creator of Anishwe, was surrounded by tales of Anishinaabe heroes and legends. Her favorite story is about Animikii Benesi, a young warrior.

Born in the spiritual world, Animikii was a man who came to teach his people about reverence, respect, and harmony with the land. He was referred to as a “Thunder Bird” because of how the land carried him while he walked on it.

“Anishwe” is about respecting the ancestors and remembering and honoring them. Whitney considers the brand name meaningful as it speaks to the land, because it’s a big word, and it sounds like the name of a big thing. 

Anishwe is about knowing it through experience. It represents a feeling of being connected, to nature, to the land. It is about being proud and connected to ancestral ways and the connection to nature. 

Owning up to their brand name means living a balanced life that is respectful to nature, the land, and the people, and Anishwe does their operations respectfully. They respect their elders, the communities’ elders, and the children as they look at them as the future. 

The Anishwe brand offered Whitney Couchie and Anthony Beaucage a lot of new knowledge and excitement while developing it. In addition, the great product was enhanced by the label’s accompanying story, accompanying artwork, and its Anishinaabe community-specific meaning.

Anishwe promises to send only good things. For more information, visit their website at

Indigenous businesses place their traditions and community at the center of their business operations. To read more on these articles, subscribe to   Indigenous SME Business Magazine and for the latest updates, check our Twitter page @ IndigenousSme. 

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