The global pandemic has made businesses go online. Today it has given businesses an opportunity to join the bandwagon and boost their online presence. In case you haven’t taken the online leap yet, guess it’s time to do so. In today’s interconnected business climate all over the world, COVID-19 has affected Canadian companies in a major way. And this is the reason that a lot of Canadian organizations are turning to e-commerce for translating today’s challenges into tomorrow’s opportunities.
Why is it Time for Digital Adoption?
Usually, running a business is about having communication with a lot of people around. But it’s changed in the past two years due to the global pandemic. Businesses are now slowly shifting to a digital model. More so, because one-to-one communication has now changed. We all are at home and it has become the new normal. Customers are now online and the digital shift is too important for businesses to be seen and heard.
How to Go Digital?
Brick-and-mortar businesses had to make some major changes in terms of acquiring clients and gaining revenues in the past couple of months. While most of the physical stores have already started enjoying their web presence, a lot are not really sure about making the jump. However, it’s interesting to know that embracing eCommerce is no longer an option, but it’s a must.
Here are a few tips to make your digital transformation better:
· Create a Website
If you already have one, make sure it’s user-friendly. As reported in The Future of Retail in Canada 2021, more than 72% of Canadian shoppers prefer shopping online, and they spend more than $3 billion every month for the same. So, make sure that you have a website that is easy for your users to scroll through. Also, if you can incorporate Shopify into your website, it would be better and easier for your customers to buy directly from you through your website. Also, make sure that your website has good content as it will help you to get more customers in the long run. Follow proper SEO practices to get your website to rank higher on Google.
· Hire Remotely
Working from home is the new normal. So, it’s now time for you to recruit people outside of the office. You should be able to recruit people online who will be able to take care of your company processes even while working remotely. If you have plans to sell your products internationally, you can also create job postings for remote positions. Having dedicated staff members from different time zones will help you:
· To process your orders quickly
· To answer the queries posed by your customers as early as possible
· To eliminate wait time for the consumers
· To run your business all round the clock
You can also ask your remote employees to take the onus of shipping and delivery of your products in their time zones.
· Use Existing Shipping Modes
You might be concerned about how to manage the shipping and delivery while working digitally. This, however, is not a concern at all. You can also hire extra delivery staff or subcontract your delivery services. If you have a warehouse in Canada, you can opt for FedEx or Canada Post to take care of your shipping needs. And if you are a small business that is thinking about shifting online in the coming months, it’s always better to do some research about your shipping processes and take cues from your competitors.
Wrapping it Up,
For your online e-commerce business, and to manage your remote staff better, you can always go for CRM software tools. These tools can provide you with amazing customer service which may prove beneficial for your company’s growth in the long term. In Canada, according to EY, consumers are increasingly getting worried about the health of their family’s post-pandemic. Hence, most of them are turning online to get their services delivered. So, don’t you think it’s now time to take the digital leap?
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