5 Ways to Leverage Technology for Business Growth During Post-pandemic Era

5 Ways to Leverage Technology for Business Growth During Post-pandemic Era

COVID-19 has made several technological innovations possible in different sectors globally. McKinsey & Company has already claimed that the post-pandemic recovery would be digital. However, are businesses ready to seize this opportunity to leverage unprecedented growth in the future? The saying, ‘necessity is the mother of invention’ got truer in these unusual times. Although the past two years have been devastating to humans and the global economy, we have also experienced an upside along with this downside.

The COVID-19 crisis has accelerated the digital transformation globally and has opened our eyes to look at the possibilities that are offered by technology to enhance and support our lives and grow our businesses. A majority of people also believe that going back to the old ways of work will never come back. The ‘new normal’ is here to stay. And the pandemic has also pushed organizations to redefine this ‘new normal’ by making changes in their business structures.

But how do you think you can leverage technology to promote your business growth? Let’s dive straight into the 5 most-efficient ways to incorporate technology in your post-pandemic business growth.

1.      Invest in a Great Website

If you did not have a website before, now is the right time to create one. A website is an integral part of business success. As everything is now online, you should have something to show to your target audiences and clients when they search for you on the internet. Create a website, optimize it as per SEO, and secure a monthly investment to sustain the website in order to witness success in the long run. Investing in web development is one of the most important features for any business in the post-pandemic era. In the coming years, we will see more businesses join the run and a website will truly become one of the determining factors behind every business’s success.

2.     Include Automation

Humans tend to make mistakes. And we all are moving slowly into a remote working zone. Businesses, therefore, can reduce human errors better by automating a few functions. This can also enhance your business’s overall productivity and your employees will end up becoming more efficient than ever before. Investing in popular technologies will improve several day-to-day operational tasks and activities. This way, you will be able to concentrate more on other serious issues related to your business while the machines and systems will handle the daily operation on your behalf.

3.     Capitalize on a SaaS Solution for Ticketing Systems

Since most of the businesses are now remote, maintaining good communication with employees and clients is vital. Therefore, you should think about investing in a customer-support ticketing platform to which everyone will have access. This will provide you with a solid foundation for streamlining your company’s work. A good ticketing SaaS solution will also help you in tracking metrics on your company’s performance and your client’s satisfaction levels.

4.    Leverage Data Analytics

All businesses collect data from their customers in the form of “cookies”. You must have been prompted to ‘accept cookies’ several times whenever you visit a website, isn’t it? These cookies hold information that is important for businesses. And fortunately, data analytics can help you leverage this data in the right manner. It is, therefore, essential for you to hire experts for your company who have an analytics degree. The presence of such an employee in your organization will be essential for your success during this tech-dependent era. They will collect the data for you which you can leverage to create just the right kind of marketing strategies for your business.

5.     Adapt Cybersecurity Technologies

In the first half of 2018 alone, around 4.5 billion records were stolen globally. Also, Statistics Canada said that about 20% of cyberattacks in 2017 were aimed at various small businesses with small teams. So, if you’ve been thinking that your small business in Canada isn’t at the risk of a cyberthreat, you need to think again. A successful cyberattack can be bad for your company’s reputation and can become a huge expense for you. So, you can’t let a cyber attack affect the growth of your business. And hence, you need to employ proper cybersecurity technology. For example, some technologies make use of defensive deception mechanisms to identify lurking threats and move critical information and data before it is damaged or accessed. You should also think about investing in the use of web application firewalls, decoys, IPS, and other web-based deception solutions.

Wrapping it Up,

Technology is a wave that you need to ride well in order to save yourself from getting wiped out! No matter whether you are a big organization or a small one, you cannot risk your business being left behind by all the tech-savvy businesses in Canada. This will, otherwise, only lead you to your downfall as an entrepreneur. Hence, keeping in mind the above-mentioned points will make it easier for you to choose and leverage a few most vital technologies to gain unsurpassed business success during this ‘new normal.

To get more amazing tips on how to do business the right way, do not forget to subscribe to our monthly CanadianSME Small Business Magazine. 

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