The way of doing business has been altered in the past due to the global pandemic. Today, the customers crave connection. And this has become all the more important because we all are working (and buying) from home. So, small businesses need to make themselves feel more genuine by having a robust online presence. This will not only be beneficial for the consumers but also truly profitable for the business owners. The internet is the most integral part of our lives now, and COVID-19 has only accelerated its role in not only businesses but in each and every sphere of our lives. Digital transformation has been totally imperative for the survival of several businesses around the globe during the pandemic. And now as we are heading towards a virus-free world again, having an online presence will continue to be advantageous for businesses of all sizes, big or small.
In this article, we will talk about the 5 most important reasons to go digital for your small business. Let’s have a look at what they are.
1. Responding to a Revolutionised Consumer Behaviour
COVID-19 has changed the way consumers behaved and shop. The retail eCommerce sales in the US grew more than 33% and reached up to $799.18 billion in the last year itself. And this figure will keep growing as the consumers have gotten used to shopping online in the past year. And this way, small businesses can adapt to the change and meet new customers for their brand. This will include eCommerce companies including online payment options as well as a strong presence on social media.
2. Integrating Digital Tools for Better Efficiency
Remote work has become the new normal. Hence, businesses worldwide need to accommodate their employees in the same way. Now, if you think about how your small business can get help from the cloud and digital tools to maintain a remote team, you’d be happy to know that there are now several technologies available online which will make your digital team better efficient. Also, with a remote team, you will be able to save money as you will not have to pay for office space.
3. Taking the Affordable Way of Marketing
Most businesses aren’t aware of this yet but digital marketing is way more affordable than traditional marketing. For example, with social media marketing and email marketing, you can reach out to a number of probable customers in just a few seconds through emails or social media creatives which will not even cost you as much as printing ads on a newspaper. Yes, paid ads are a big part of digital marketing but if you know your strategies well, you can also get customers organically. That is the power of a good digital marketing solution.
4. Be at Par with Your Competition Through Digital Transformation
You might or might not know this but your competitors are already online. According to a report on small businesses, from 2019 and beyond, more small businesses are opting for online marketing strategies for their businesses. And by simply going through their social media pages and websites, you will be able to understand what they are doing, how they are doing, and how you can be ahead of them. And once you are sure of their tactics, you can create your own strategy to boost your online presence.
5. Competing with Big Brands Online
Finally, when you will start marketing your products and services online, it will be easier for you to compete with the bigger brands. This is because they are already digital. And when your brand will start appearing on Google and on social media channels, even your targeted audiences will know about your brand (and how you are an affordable alternative to your expensive competitor). You will be able to gain a lot of insights into your industry when you will start competing with bigger brands online. s
Summing it Up,
So, what are you waiting for? Aren’t you ready yet to go digital? This is the perfect time to take the leap and start networking online. Come up with a robust digital marketing strategy. And for this, you can even take the help of a digital marketing agency. All the best!
To know more about taking care of your small business the right way in the post-pandemic scenario, do not forget to subscribe to our monthly CanadianSME Small Business Magazine.