CanadianSME Magazine recently had an enlightening conversation with Roi Ross, SVP & President, Small and Medium Business (SMB) at TELUS Business to discuss the #StandWithOwners program, a key initiative for Canadian small businesses.
While explaining its application process, the significant grand prize packages, and the extended benefits for winners, Ross shares TELUS’ motivation for launching the program annually, recognizing the vital role of business owners in fueling innovation, economic growth, and social change.
Can you provide an overview of the #StandWithOwners program and its significance for small businesses in Canada?
#StandWithOwners was initially our response to the pandemic, where we pivoted our marketing dollars to put them in the hands of business owners. We wanted to ensure these businesses were supported at a time where they were hit the hardest.
And while the pandemic is now behind us, we are continuing our commitment to supporting Canadian small businesses through our #StandWithOwners program. In fact, since 2020, we’ve committed $3.5 million through funding, advertising and technology to enable these owners to thrive.
What motivated TELUS to launch the fourth annual #StandWithOwners program? How does TELUS see the role of business owners in driving innovation, economic growth, and social change?
With each year, we’ve re-defined the focus of #StandWithOwners.
This year, we’re celebrating game-changers. Business owners that are driving innovation in their field, serving their customers and communities in meaningful ways and using technology to differentiate and grow their business.
We know that innovation – both big and small – exists in every field and we want to recognize the critical role they play in fueling innovation, propelling economic growth and driving social change.
Could you explain the application process for businesses interested in participating in the #StandWithOwners program? Are there any specific criteria or requirements they need to meet?
We’ve kept our application process simple and easy to complete.
To help make your application stand out, there are really a few key things we’re looking for:
- Every business has a story. Tell us how it started. Be sure to let your passion shine through.
- Explain how your business is changing the game and what you are doing differently from your competitors
- Share with us how you’re using technology to differentiate and grow your business.
- Last, we are looking for owners that are contributing to their community in a meaningful way, beyond the day-to-day running of their business.
What are the grand prize packages that TELUS and its partners are offering? Can you highlight some of the key components and benefits for the winners?
This year, we have five grand prize packages, valued at over $125,000 each, including $50,000 in cash, $50,000 in advertising, over $25,000 in technology and business services from TELUS and our partners, a round-trip package to Vancouver to celebrate their achievement, as well as access to customized mentorship through the TELUS advisory panel.
In addition, 15 finalists will each receive $20,000 in funding, technology and additional prizing.
In what ways is TELUS leveraging its technology to support the Canadian business community and enable them to do things differently? Are there any specific tools or solutions that TELUS provides to help businesses grow and differentiate themselves?
As a global communications technology leader, TELUS empowers businesses to thrive in a digital world. Our powerful, world-leading networks and technology keep businesses connected to the things that matter most to them, their business, team, family and community.
From internet and smartphone plans, to security and Managed IT – we see technology as a path to growth and differentiation for owners, leaders and teams.
Looking ahead, what can we expect for this year’s #StandWithOwners winners? Are there any plans or initiatives in store for them beyond the prizes they receive?
This is the largest prize package that we’ve offered to date. We’ve seen first hand how access to funding, advertising and technology can significantly impact a small business. Additionally, we understand the incredible value that recognition and exposure from winning a program like #StandWithOwners can provide to business owners.
That’s why we see #StandWithOwners as the beginning of a partnership with TELUS, where we work with small business owners to understand the best ways we can help further support their growth.
Visit telus.com/StandWithOwners to learn more about the #StandWithOwners program, and how to apply for your chance to win $125,000 in funding, advertising and technology. Applications close on September 6, 2023.
