Five Game Changers of CRM to Scale Your Indigenous Small Business in Canada 

Five Game Changers of CRM to Scale Your Indigenous Small Business in Canada

With the advent of the latest tech trends already in place for the past couple of years, there’s a growing demand from small businesses to integrate technology to streamline their operations. Since generating sales and potential customers hold paramount importance for any business, one-way entrepreneurs view this aspect is by capitalizing on the best CRM software available in the market. But even as small businesses are trying to stay relevant and manage their overall cost of operation, choosing the right kind of CRM software that is apt for your niche and business, in particular, can be tricky. 

But before we go on about how to choose the apropos software, let’s just briefly understand the importance of CRM for a small business. So what does CRM software exactly do? Well, right off the bat, it keeps a tab on various aspects of your customer base and their preferences, helps you understand the buying patterns, the different rush hours, and several other touch points where your business can excel and improve. All in all, CRM can help you generate or even maximize your sales by identifying patterns. 

However, here’s the million-dollar question; what software brand should you really prefer? In all honesty, there’s no one answer to this question, but we can sure help simplify the selection process for you. Of course, their utility depends on the type of tasks you need to get done because every software is designed to focus on certain aspects of a business. So without wasting any time, let’s dive into this.

Here’s a rundown of all the best-performing CRM softwares in Canada:

Salesforce CRM: This software uses AI tech called Einstein GPT to deliver personalized customer experiences. It also helps you manage your customer base with the help of Data Cloud and Customer 360. This CRM software facilitates the consolidation of your teams around your customers, the extraction of actionable insights from data, the attraction of prospective customers, and the maintenance of loyal customers. Salesforce CRM can handle a wide variety of client contact channels, including phone calls, email, online forums, news outlets, and social media. Salesforce purportedly manages all aspects of client connections, including advertising, customer service, and sales. Click here to find out more

Method CRM: If you are facing difficulty in the workflow of your business and want to maximize your sales and productivity. Then this is the apt CRM software for you. It keeps track of time and simplifies lead management, besides quick and easy invoicing. For new and growing enterprises, Method CRM is a must-have tool. It provides some fundamental email marketing functions and aids with the organization of contacts, prospects, and the sales funnel. Intuit Quickbooks and Xero are just two examples of accounting software that might benefit from Method’s integration with their CRM features. It has four pricing editions, from the free trial version to $85, which you can choose per your business’s requirements. Learn more here

1CRM: One of the most important touch points of any business is sales and marketing, but not anymore. 1CRM is here to assist you with exactly that. This software is adept at sales and marketing using AI, along with project management. With 1CRM, organizations can access a cloud-based CRM system with tools for handling customer support, sales, and other administrative tasks. Besides managing projects, resources, customer cases, and human resources, 1CRM’s order management capability allows for creating bids, tracking orders, and generating bills. To know more about it, visit

Zoho CRM: This software has an inbuilt user-friendly interface and customizable dashboard, which helps manage social media and information of customers besides streamlining sales. Zoho CRM enables business-to-business (B2B) organizations to maintain control of their sales processes by centralizing account information management, transaction tracking, payment processing, and reporting. It allows companies to build a unified system for communicating with their suppliers, customers, and other business associates. For further information on this, tap here

HubSpot CRM: This is one of the most robust software used by big corporations to boost their overall performance and sales. This CRM has three distinct platforms for sales management, marketing and organizing customer services. HubSpot is an integrated system designed to improve team collaboration, gather actionable data, and track prospects for expansion. To do this, it integrates Marketing Hub, Sales Hub, Service Hub, and Content Management System Hub and provides access to hundreds of third-party interfaces. Simply said, HubSpot is a CRM solution that helps you keep track of your contacts as well as your sales, pipeline, digital marketing, and lead nurturing.

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With a centralized database to collect and manage client information, CRM software can evidently help small companies perform at their peak by facilitating more customized experiences and higher levels of customer interaction. Its acumen in lead management, sales pipeline management, and other sales process spells efficiency. 

Best of all, CRM software enables small businesses to enhance their marketing and sales efforts by providing useful information through analytics and reporting. By leveraging CRM tools, small businesses can enhance customer satisfaction, boost sales generation and ultimately drive growth. So, yeah, in the end, it’s all win-win for you and your business entity.

IndigenousSME highlights the contributions of Indigenous-owned enterprises that set themselves apart via innovative methods. To learn more about these companies, follow our Twitter page @IndigenousSme or subscribe to Indigenous SME Business Magazine 

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