Assinewe Jewelry: The Indigenous Touch In Each Jewelry  

Small Business Canada

Assinewe Jewelry specializes in handmade beadwork and clay jewelry, incorporating traditional Ojibwe styles and techniques into fashionable contemporary designs. They are a retail luxury goods and jewelry brand founded in 2020 by twin sisters  Edie and Jacquelyn Assinewe. 

Edie and Jacquelyn Assinewe were born and raised in Toronto, Ontario, and are members of Sagamok Anishnawbek First Nation. They are full-time students pursuing their education in business and fashion while bringing their passion to life through the creation of Assinewe Jewelry. 

Edie crafts all the beaded jewelry for Assinewe Jewelry. She learned to bead in 2018 from community members in Toronto and, since then, has been passionate about incorporating traditional Ojibwe styles and techniques into her designs.

Jacquelyn designs all clay jewelry of Assinewe Jewelry. She learned how to make clay pieces by following online tutorials. As a result, she develops fashionable pieces affordable to the Indigenous community and ensures that each of her clay styles has an Indigenous cultural connection.

Edie Assinewe graduated from Toronto Metropolitan University in 2021 with a Bachelor of Commerce focused on Retail Management. 

She was a 3x returning student in the Indigenous Internship Program at TD Insurance and has worked on the Colleague Engagement team, planning and organizing Employee Appreciation Week events. In addition, she has worked on the Practice Management iD8 team, leading recognition programs that align with corporate goals in improving overall employee experience. 

Edie Assinewe is passionate about her Indigenous culture and strives to stay involved within the community. 

Jacquelyn Assinewe graduated from Humber College with a Bachelor of Commerce in Fashion Management degree and a Fashion Arts and Business diploma. 

She has good organizational, communication, and interpersonal abilities and a strong work ethic, which she puts into work at Assinewe Jewelry. In addition, she has a wealth of social media experience and strives to expand her skills and knowledge that can be used and built upon in any industry.

Assinewe Jewelry specializes in jewelry inspired by Indigenous traditions. To know more about their products, visit  

Indigenous businesses always uphold their cultural identity in all their endeavors. To read more about these enterprises, subscribe to Indigenous SME Business Magazine and for the latest updates, check our Twitter page @IndigenousSme.

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