Legend Logos: Keeping Tradition Alive Through Business

Small Business Canada

In 2003, Legend Logos of Canada was born out of a desire to uphold and spread Indigenous tradition and culture. This Indigenous-owned business began out by doing only retail embroidery and screen printing but has now evolved into the promotional items and retail gift goods industries. 

Located in the Kootenays of British Columbia, Legend Logos has become an integral part of the community. The business believes in giving back, and one of the ways it does this is through its partnership with the Yaqan Nuki Heritage Centre. 

Promoting Harmony With Indigenous Culture

The Yaqan Nuki Heritage Centre is a community heritage museum where local people have contributed to the exhibits. Here, visitors can explore, experience, and learn from the people about the history, legends, and oral teachings of the Flatbow Kutenai People. The museum also features a gift shop that sells unique, handcrafted goods, including jewelry, tipis, mugs, blankets, moccasins, water bottles, and dreamcatchers among others. 

Legend Logos’ retail gift shop offers its own unique selection of product lines, such as buckskin items, jewelry, and original First Nations art embroidered on clothing and other items. The business takes pride in using traditional methods and materials to create its products, ensuring that each item is imbued with cultural significance.

Offering a Vista into the Region’s History

Legend Lake Tours is another service provided by Legend Logos; it’s a boat trip around Kootenay Lake and its tributaries that teaches tourists about the Indigenous people who have lived in the area for the last 10,000 years. This tour offers a rare chance to get insight into the timeless wisdom that has helped Indigenous people prevail through life. 


Legacy preservation and the promotion of generosity and joy are at the heart of Legend Logos’ business model. Through its commitment to the community and its dedication to upholding Indigenous tradition and culture, Legend Logos has become a source of pride for the Kootenay region.

Preserving and Sharing the Indigenous Cultural Heritage

In a world where Indigenous ways of life are continuously eroded by modernization, it is refreshing to see an organization like Legend Logos dedicated to maintaining and celebrating its people’s traditions. By sharing their cultural heritage with the world, Legend Logos is not only enriching the lives of those who visit but also ensuring that their traditions will continue to be passed down for generations to come.

Legend Logos is more than just a thriving enterprise; it’s a symbol of hope for the Indigenous people of the Kootenays and a shining example of how tradition and culture can flourish in the modern world. This Indigenous family-run entrepreneurial entity stands for conviction, values, and resilience for future generations.

Do the Indigenous heritage and culture fascinate you as well? Are you interested in learning about the ancient Indigenous people of Canada with a first-hand experience of their culture? Then what are you waiting for? Visit the Legend Logos site and book a tour today! For more information log onto https://legendlogos.ca/l-l-tours/

You can also shop their exclusive collection of gifts and novelties by visiting https://legendlogos.ca/store/.

To learn more about Indigenous-owned businesses that offer more than just a cultural experience but an insight into their lives, subscribe to our Indigenous SME Business Magazine. For the latest updates on new Indigenous business stories, follow our Twitter handle @IndigenousSme.

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