From Facebook and Instagram to Snapchat and Pinterest, each of these platforms, if used strategically, can yield excellent results, especially for small-scale businesses. Mostly because defining a solid social media strategy won\u2019t take much from your pockets but can help you convert exponentially. Having said that, let\u2019s take a look at which social media platforms are the best for small-scale businesses.<\/p>\n\n\n\n
Before you try to understand which social media platform is right for you, sit back and ask yourself a few questions – the first of which is, \u201cwhere does my content not work.\u201d Unless and until you identify which age group your content is popular with, you won\u2019t be able to pick on specific social media platforms. Once you have determined the age group, try to find out where this age group is active the most. With this in mind, you will be able to find out the social media platforms that will work best for your business.<\/p>\n\n\n\n
The Top 6 Social Media Platforms<\/strong><\/p>\n\n\n\n As per a study conducted by the researchers at Ryerson University<\/a>, \u201cabout 94% of Canadians have signed up for at least one social media platform. The top three most popular social media networks among Canadians currently are Facebook at 84%, followed by Youtube at 59% and LinkedIn at 46% in third.\u201d The next three in the line are Twitter at 42%, Pinterest at 38%, and finally Instagram at 37%. Having said that, let\u2019s look briefly at which of these social media platforms cater to what kind of audience.<\/p>\n\n\n\n Summing It Up<\/strong><\/p>\n\n\n\n Ultimately, which social media platform is best for your small business boils down to the type of niche you are working under, the type of services you provide, and a few other important criteria. However, make a note of the fact that ramping up your social media game can help your business exponentially. If you need more information about the same, you can subscribe to the CanadianSME Small Business magazine, the perfect place to clear all your doubts! <\/p>\n","protected":false},"excerpt":{"rendered":"As of 14 July 2021, based on Worldometer elaboration of the latest United Nations data, the population of…\n","protected":false},"author":1,"featured_media":2318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[69,57],"tags":[106],"aioseo_notices":[],"featured_image_urls":{"full":["https:\/\/indigenous-sme.ca\/wp-content\/uploads\/2019\/11\/Indegineos-feature-image-43.png",700,500,false],"thumbnail":["https:\/\/indigenous-sme.ca\/wp-content\/uploads\/2019\/11\/Indegineos-feature-image-43-150x150.png",150,150,true],"medium":["https:\/\/indigenous-sme.ca\/wp-content\/uploads\/2019\/11\/Indegineos-feature-image-43-300x214.png",300,214,true],"medium_large":["https:\/\/indigenous-sme.ca\/wp-content\/uploads\/2019\/11\/Indegineos-feature-image-43.png",700,500,false],"large":["https:\/\/indigenous-sme.ca\/wp-content\/uploads\/2019\/11\/Indegineos-feature-image-43.png",700,500,false],"1536x1536":["https:\/\/indigenous-sme.ca\/wp-content\/uploads\/2019\/11\/Indegineos-feature-image-43.png",700,500,false],"2048x2048":["https:\/\/indigenous-sme.ca\/wp-content\/uploads\/2019\/11\/Indegineos-feature-image-43.png",700,500,false],"cnvs-small":["https:\/\/indigenous-sme.ca\/wp-content\/uploads\/2019\/11\/Indegineos-feature-image-43-80x80.png",80,80,true],"cnvs-thumbnail":["https:\/\/indigenous-sme.ca\/wp-content\/uploads\/2019\/11\/Indegineos-feature-image-43-300x225.png",300,225,true],"pk-small":["https:\/\/indigenous-sme.ca\/wp-content\/uploads\/2019\/11\/Indegineos-feature-image-43-80x80.png",80,80,true],"pk-thumbnail":["https:\/\/indigenous-sme.ca\/wp-content\/uploads\/2019\/11\/Indegineos-feature-image-43-300x225.png",300,225,true],"csco-smaller":["https:\/\/indigenous-sme.ca\/wp-content\/uploads\/2019\/11\/Indegineos-feature-image-43-80x80.png",80,80,true],"csco-small":["https:\/\/indigenous-sme.ca\/wp-content\/uploads\/2019\/11\/Indegineos-feature-image-43-110x110.png",110,110,true],"csco-intermediate":["https:\/\/indigenous-sme.ca\/wp-content\/uploads\/2019\/11\/Indegineos-feature-image-43-200x150.png",200,150,true],"csco-thumbnail":["https:\/\/indigenous-sme.ca\/wp-content\/uploads\/2019\/11\/Indegineos-feature-image-43-380x280.png",380,280,true],"csco-thumbnail-small":["https:\/\/indigenous-sme.ca\/wp-content\/uploads\/2019\/11\/Indegineos-feature-image-43-260x195.png",260,195,true],"csco-thumbnail-uncropped":["https:\/\/indigenous-sme.ca\/wp-content\/uploads\/2019\/11\/Indegineos-feature-image-43-380x271.png",380,271,true],"csco-medium":["https:\/\/indigenous-sme.ca\/wp-content\/uploads\/2019\/11\/Indegineos-feature-image-43.png",700,500,false],"csco-medium-uncropped":["https:\/\/indigenous-sme.ca\/wp-content\/uploads\/2019\/11\/Indegineos-feature-image-43.png",700,500,false],"csco-large":["https:\/\/indigenous-sme.ca\/wp-content\/uploads\/2019\/11\/Indegineos-feature-image-43.png",700,500,false],"csco-large-uncropped":["https:\/\/indigenous-sme.ca\/wp-content\/uploads\/2019\/11\/Indegineos-feature-image-43.png",700,500,false],"csco-extra-large":["https:\/\/indigenous-sme.ca\/wp-content\/uploads\/2019\/11\/Indegineos-feature-image-43.png",700,500,false]},"post_excerpt_stackable":"As of 14 July 2021, based on Worldometer elaboration of the latest United Nations data, the population of Canada stands at 38,083,000. Out of that number, 25.3M people roughly use social media actively in Canada. Even if you can cast an impression on 10%, just consider how many people you are reaching. Between five years ago and now, there has been a twofold increase in the number of active social media users. At the moment, there are roughly 4.2 million users on social media who are active for an average of 2 hours and 35 minutes every single day. Now,…\n","category_list":"Digital Marketing<\/a>, Small Business<\/a>","author_info":{"name":"SK Uddin","url":"https:\/\/indigenous-sme.ca\/author\/admin\/"},"comments_num":"0 comments","_links":{"self":[{"href":"https:\/\/indigenous-sme.ca\/wp-json\/wp\/v2\/posts\/296"}],"collection":[{"href":"https:\/\/indigenous-sme.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indigenous-sme.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indigenous-sme.ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indigenous-sme.ca\/wp-json\/wp\/v2\/comments?post=296"}],"version-history":[{"count":5,"href":"https:\/\/indigenous-sme.ca\/wp-json\/wp\/v2\/posts\/296\/revisions"}],"predecessor-version":[{"id":7744,"href":"https:\/\/indigenous-sme.ca\/wp-json\/wp\/v2\/posts\/296\/revisions\/7744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indigenous-sme.ca\/wp-json\/wp\/v2\/media\/2318"}],"wp:attachment":[{"href":"https:\/\/indigenous-sme.ca\/wp-json\/wp\/v2\/media?parent=296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indigenous-sme.ca\/wp-json\/wp\/v2\/categories?post=296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indigenous-sme.ca\/wp-json\/wp\/v2\/tags?post=296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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