KORITE, one of the world’s leading producers and distributors of Ammonite fossils and Ammolite gemstone jewellery, proudly announces the appointment of Amarjeet Grewal as its new President.
Tracy and Beth Day Chief, owners of Buffalo Rock Mining and the new proprietors of KORITE, recognize Amarjeet Grewal’s 30+ years of dedicated experience and expertise, leadership, and passion for Ammolite. They have personally entrusted her with the opportunity to lead KORITE into its next exciting chapter.
“Joining KORITE feels like coming full circle,” said Amarjeet Grewal. “This role offers a unique opportunity to elevate both the brand and the Ammonite story on a global scale. My focus will be on strengthening relationships within the industry, building meaningful partnerships, and ensuring KORITE remains at the forefront of innovation and excellence.”
Grewal’s career has been defined by her ability to foster long-lasting industry relationships and build bridges between communities and trade organizations. Known for her tenacity and dedication, she has made a name for herself in the Ammonite and gemstone industries through association-building, networking, and thought leadership. Her vision aligns seamlessly with Buffalo Rock Mining’s mission to share the natural beauty of Ammonite with the world.
“Amarjeet’s leadership, energy, and insight make her a force to be reckoned with,” said Tracy Day Chief, co-owner of KORITE. “We knew that to take KORITE to new heights, we needed someone who not only understands the business but deeply embodies the significance and story behind Ammonite. Amarjeet is that person.”
President, Grewal plans to build on KORITE’s existing legacy by expanding into new markets and engaging with trade organizations across the globe. Under her leadership, KORITE will continue its mission of blending cultural heritage with sustainable business practices, ensuring Ammolite remains not just a gemstone but a symbol of beauty, history, and energy.
“My passion lies in sharing the magic of Ammolite—not just as a product but as an experience that connects people to the land, history, and spirit it represents,” Grewal added. “The fossil has a story, and it’s a privilege to be part of a company that brings that story to life.”
This appointment solidifies KORITE’s commitment to blending Indigenous values, community-driven relationships, and business excellence. Grewal’s leadership will help shape the future of the company, ensuring it meets the demands of today’s global market while staying rooted in the traditions that make Ammonite unique.
About KORITE
KORITE is vertically integrated, from operating the largest commercial Ammolite mine in the world to designing, manufacturing and selling fine jewellery and art in more than 28 countries. The company, its discovery team, craftspeople, designers and sales professionals stand by the quality and professionalism of every aspect of its international operations. Designed by nature and refined by KORITE. Luxuriously Canadian Ammolite for the world.
About Buffalo Rock Mining
Established in 2008 by Tracy and Beth Day Chief, Buffalo Rock Mining focuses on mining and distributing ethically sourced Ammonite. Operating in Alberta’s Bearpaw Formation, the company bridges Indigenous cultural traditions with commercial fossil markets to share the energy and beauty of Ammonite with the world.
Source: KORITE
