Indigenous-Owned Vearthy: Sustainable Bedding for a Better Future

Small Business Canada

Amidst the climate and waste management crisis, a growing number of businesses are realizing that their actions can have a significant impact on the planet. One such business is Vearthy, a Canadian company that has made sustainability a top priority in their production of premium bedding. 

Founded in early 2021, Vearthy is 100% Indigenous-owned and utilizes the latest technologies and organic compounds to create high-quality, eco-friendly products. By prioritizing the health and well-being of both their customers and the environment, Vearthy is leading the charge toward a more sustainable future. In this feature, we’ll explore Vearthy’s vision, their emphasis on sustainability, and their promise to improve and lessen their impact on the planet continually.

Sustainability is Given Priority

Vearthy’s ultimate goal is to encourage a cultural change in which consumers prioritize using ecologically friendly products and methods. Individuals and organizations alike need to work toward more sustainable lifestyles as the effects of climate change become more apparent. Sustainability is at the heart of Vearthy, and it’s more than simply a strategy. Vearthy’s mission is to encourage other businesses to adopt sustainable practices by highlighting the benefits of buying sustainably created products and thinking about how their actions will affect the environment.

Bamboo’s Amazing Strength

Bamboo is a key renewable resource used in Vearthy’s construction. The business went with bamboo since it is eco-friendly, renewable, prolific, and adaptable. To top it all off, bamboo is great for the environment since it absorbs carbon dioxide from the air. Vearthy found out via study that bamboo can be naturally spun into fabric and that this is when its incredible natural characteristics are at their best. Lyocell, a technique used by Vearthy, features a “closed loop” system in which the plant pulp is dissolved in an organic solvent. This results in an organic fabric that you may wear comfortably for up to eight hours a day and not feel guilty about.

A Promise for a Better Future

Vearthy is an Indigenous-owned company whose core beliefs centre on respect for and preservation of the natural world. The founder, Jordan Dooley, has a strong respect for the environment because of his upbringing in a tiny lakeside village and his regular visits to Manitoulin Island. Vearthy has been committed to minimizing its environmental effect since its founding in 2021. This includes keeping up with environmental developments and consulting experts. The organization is dedicated to finding new and better methods to do business that will have a good effect on the environment.

Vearthy is a fantastic case study of an Indigenous-owned company that places a premium on ecological and economic viability. The firm is making waves in the consumer goods sector using ecologically friendly manufacturing processes and sustainable raw materials. Vearthy is demonstrating that we can change the world one product at a time via its dedication to sustainability.

Intrigued already? Then what are you waiting for? Go ahead and visit their website at and book an order today!

The Indigenous SME Business Magazine is an amazing platform that educates and makes Indigenous communities and others aware of the current trends and development in the Indigenous-owned business sector. Feel free to follow our Twitter handle @IndigenousSme for real-time updates and news.

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