In an inspiring conversation with Ruth-Ann Thorn, founder of N8iV Beauty, we explored her journey of combining Indigenous tradition with modern skincare science. A Native American producer, host, and entrepreneur, Ruth-Ann is a proud registered member of the Rincon Band of Luiseño/Payómkawichum Indians. Through N8iV Beauty, she brings the regenerative properties of Black Acorn Oil—harvested on tribal lands—into a line of powerful serums and creams that honor her heritage and offer potent skin nourishment. Ruth-Ann shared her vision of creating a beauty brand that celebrates Native American traditions and fosters cultural understanding, redefining skincare while advocating for respect and recognition of Indigenous contributions.
Ruth-Ann Thorn, a Native American producer, host, and founder of N8iV Beauty, is a passionate advocate for her culture and community in San Diego. A registered tribal member of the Rincon Band of Luiseño/Payómkawichum Indians, Ruth-Ann combines her respect for ancient natural ingredients with modern skincare science. Her brand, N8iV Beauty, harnesses the regenerative power of Black Acorn Oil—grown on tribal land and uniquely crafted into potent serums and creams—to create a deeply nourishing skincare line. Through her work, Ruth-Ann not only brings Native American traditions to the forefront but also strives to foster cultural understanding and respect for indigenous contributions
Ruth-Ann is a driving force behind putting Native American culture front and center both locally and nationally. Her goal is to show the public that Native/indigenous people are still here, resilient, diversely talented and are not a relic of the past.
Through storytelling, Ruth-Ann aims to illustrate a positive picture of Native Americans to the public. She works with media and entertainment, government agencies, educational institutions and others to promote accurate portrayals of Native Americans and to ensure that indigenous people receive respect, fairness and recognition. Ruth-Ann Thorn is a powerful voice working to bridge the gap between diverse cultures, highlighting the strengths and resiliency of Native American people. She is dedicated to educating the public on the beauty and diversity of Native American cultures, and to furthering their interests in any way she can.
N8iV Beauty is Ruth-Ann’s first endeavor in the beauty industry and first-ever Native American-owned brand using the regenerative properties of acorn oil grown on tribal land.
To learn more about the first-ever native-owned skincare brand harnessing Black Acorn Oil sourced from tribal land, visit N8iV Beauty online, on Instagram and Facebook.
N8iV Beauty creams and serum are available on its website and in N8iV’s brick and mortar store, N8iV Beauty Solana Beach in California.
N8iV Beauty is the first-ever Native American-owned brand harnessing the power of Black Acorn Oil. Can you tell us about the journey that led you to create this unique skincare line and how it relates to your tribal heritage?
N8iV Beauty came into existence due to the lack of representation for Native Americans in the beauty industry. The inspiration for this journey arose when my 14-year-old daughter, now 17, questioned the absence of a Native American section while exploring makeup at our local Sephora. The realization of this absence fueled the birth of Native Beauty.
How does Indigenous representation in the beauty industry impact not only Native American communities but also the broader cultural landscape, and what challenges have you faced in bringing this representation to the forefront?
Indigenous representation in the beauty industry plays a vital role in addressing the historical marginalization of Native Americans. Recognition in this sector aids in dispelling misconceptions and stereotypes, offering a pathway to showcase the rich cultural heritage of Indigenous communities.
It is important for Native Americans to see themselves featured in the beauty space! Without representation, we simply do not exist and therefore cannot inspire the next generations.
While navigating the beauty industry, one significant challenge I’ve encountered is collaborating with labs to incorporate our traditional plant medicine into products effectively.
By acknowledging the interconnectedness of all beings with the environment, Indigenous beauty offers a holistic and authentic approach that resonates beyond cultural boundaries.
Acorn oil is a powerful and unique ingredient in skincare. Could you explain its regenerative properties and why it has become the cornerstone of N8iV Beauty’s product line?
Acorn oil boasts antioxidant and essential fatty acid content, delivering hydration and nourishment to the skin for a radiant complexion. Due to its rich composition of essential fatty acids, tocopherols, polyphenols, and sterols, acorn oil enhances skin health by reducing inflammation, soothing irritation, and promoting skin repair and regeneration. Historically, Native American tribes in California utilized acorns for their medicinal benefits in skincare remedies, underscoring its efficacy in soothing and revitalizing the skin.
You’re launching several new products before the end of 2024, including sunscreen and a serum. What excites you the most about these launches, and how do they align with N8iV Beauty’s mission?
Our upcoming product launches, such as Timet (Sun) sunscreen and Moomat (Ocean l) serum, are a testament to N8iV Beauty’s commitment to incorporating traditional ingredients and practices in modern skincare. Rooted in the symbolism of the number eight (found in our logo) tell our history of our eight-season calendar observed by the Luiseño California natives, these new offerings embody a blend of ancient botanical sources like cactus extracts with natural UV protection properties. With these launches, we bridge the gap between ancient plant medicine and contemporary skincare, bringing the essence of our heritage alive in every product.
As someone dedicated to Indigenous advocacy, what do you hope to achieve during Native American Heritage Month this year, and how can the beauty industry further embrace Indigenous culture?
My aspiration for Native American Heritage Month is to inspire a deeper appreciation for the wisdom and beauty practices rooted in Indigenous culture, which have endured for millennia.
By fostering an understanding of the unique connection between individuals and the natural world, we aim to promote harmony, diversity, and individuality in beauty standards. Embracing Indigenous beauty philosophy celebrates the intrinsic value of each individual and emphasizes a holistic approach to skincare that aligns with nature.
It is my hope that the beauty industry continues to embrace and uplift Indigenous culture, recognizing its invaluable contributions to the realm of beauty and wellness.