A buyer’s journey is the stages of a buyer, from wanting a product or service to buying it. Businesses use marketing strategies to persuade the buyer into wanting to purchase the product and choosing their brand in the pool of market competition. Hence, small businesses need to track if their strategies are effective to maintain a consistent relationship with customers, understand at what stage of the buyer journey their prospectus customer is in, and ensure a successful purchase.
Customer relationship management software is a powerful tool that enables small businesses to evaluate the effectiveness of their marketing strategies and customer interactions and helps businesses organize and manage their customers on a centralized and user-friendly platform. Here are the five best CRM that help small businesses better engage with customers.
- Zoho CRM
Zoho offers superfast work and steadfast growth. It brings the best out of your customer-facing teams with robust automation, comprehensive analytics, and personalized solutions.
Zoho builds excellent customer relationships by engaging with customers through the right channel at the right time with the right message. It helps automate workflows, processes, campaigns, and customer journeys and helps businesses focus less on software and more on relationships.
Zoho CRM is sensational software at a sensible price. They offer a free trial, flexible contracts with no lock-in and price hikes, better adoption, and more accessible training.
At a transparent price, Zoho CRM delivers faster deployments and higher adoption. To know more about their services, visit their website at https://www.zoho.com/in/crm/.
- HubSpot CRM
HubSpot’s free CRM provides customers with a range of popular features, including contact deal and task management, email tracking and engagement notifications, email templates and scheduling, document sharing, meeting scheduling, live chat, and sales quotes.
With the easy-to-use CRM, sales leaders can focus on more important activities without manually updating reports or wondering how their team tracks toward quotas.
HubSpot’s free CRM functionality offers up to 1,000,000 contacts, no usage restrictions, and unlimited access to customer data.
The CRM software can be scaled up to meet the requirements of the business, even if it’s a one-person business or a large-scale enterprise. To avail of their customer relations management services, visit their website at https://www.hubspot.com/products/crm.
- EngageBay
EngageBay is one platform for all your marketing, sales, and support teams that offers better market strategy, faster sales, and smart support. It helps market your business like the world’s best companies and build lasting customer relationships.
Their comprehensive marketing tools include email marketing, marketing automation, email template builder, landing page builder, lead generation tools, social suite, and features your marketing team can take to the next level.
EngageBay enables you to maintain deeper relationships and store an unlimited number of contacts by centralizing all of your client information. It also helps you save time by automating your marketing procedures and sending targeted messages to your target markets.
EngageBay is an affordable all-in-one CRM for growing businesses to engage and convert web visitors to happy customers. For more information, visit https://www.engagebay.com/.
- Pipedrive
Pipedrive is the first CRM designed by salespeople for salespeople.
Their top features include a visual sales pipeline that helps you see your entire sales process at a glance and update deals by dragging and dropping them into place. In addition, their customizable pipeline helps set up your pipeline to match your sales cycle and add custom stages and fields.
Their CRM provides team collaboration on deals and activities with colleagues and shares updates on sales operations and wins. In addition, it assists in keeping track of activity reminders for your sales-related activities.
It can filter, categorize, segment, and sort leads to create targeted lists for personalized communications. To learn more about their services, visit their website at https://www.pipedrive.com/.
- Freshsales
Freshsales is a free CRM tool that offers an all-in-one package combining chat, an in-built phone, and sales and marketing skills. With context-driven sales, it helps you increase revenue faster, personalize interaction, shorten the sales cycle, and scale your business.
Freshsales’ top features include AI-powered Chatbots that can converse with visitors in real-time, customizable Web Forms that collect visitor information, the ability to comprehend visitor intent, and the ability to track user activity on your website.
Freshsales enables you to maintain details of your leads, customers, and deals, create marketing email journeys, make calls from within the CRM, and set up chatbots for your website.
It is a mobile-supported app that can add unlimited users and get unlimited support. To know more about their services, visit their website at https://www.freshworks.com/crm/sales/.
Small businesses should invest in Customer Relations Management tools to maintain a consistent relationship with customers, keep them updated about the latest news on the business and thereby ensure brand awareness, customer retention and loyalty.
In the digital era, customers expect small businesses to have a digital presence and be available and accessible at all times. An online presence is the easiest way to interact with customers and know their needs and expectations. Therefore, small businesses must avail of CRM tools by choosing affordable services that suit their budget and requirements, thereby staying relevant in the market.
Small businesses must keep themselves updated about the latest and innovative trends in business operations. To read more on these technological topics, subscribe to Indigenous SME Business Magazine. For the latest updates, visit our Twitter page at @IndigenousSme.
